Jumping into the Talent Pool
By now, you’ve probably realized that our core business model here at Apples & Arrows is to utilize a network of creative talent instead of employing a staff of full-time professionals. It helps us...
View ArticleSocial Sharing Buttons
Filtering signal from noise is becoming increasingly difficult on the internet today. It is smart to give visitors to your website a way to put their stamp of approval on your information. The like,...
View ArticleSocial Media Requires Focus
At Apples & Arrows we (kind of) love social media. They’ve been with us since the beginning of our individual professional lives and we’ve grown up with them; seeing, and to a small extent helping,...
View ArticleStriking the Balance
I lead a pretty busy life, so I often hear comments like “I don’t know how you do it!” or “You must be exhausted!” even “I could never do that AND find time for myself.” While these are potentially...
View ArticlePicking An Ad Agency
Ok. Let’s go ahead and get this out of the way: we probably aren’t the most unbiased group to be writing this blog post. Our futures, mortgages and dinners rely on getting picked. We acknowledge that....
View ArticleThe A&A Performance Review
One of the first things we share when talking about Apples & Arrows with potential or current clients is our creative network. This is one of the primary aspects of our agency that sets us apart...
View ArticleEmpower Your Team
Does your company have a social media policy? If so, is it designed to be a restrictive, protective document that outlines the don’ts of social media – restrictions such as “don’t access Facebook on...
View Article12 Days of Holiday Bullsh*t
When the email from Cards Against Humanity arrived announcing their 2013 “12 Days of Holiday Bullsh*t,” there was no hesitation: it had to be ordered immediately. A few clicks, $12, and some personal...
View ArticleKid President, You’re Awesome
We’re pretty big fans of the series of videos Soul Pancake produces, featuring a 9-year-old Kid President named Robby. The videos are five-minute pep talks encouraging viewers (and the human race) to...
View ArticleWhen Crowdsourcing Goes Wrong…and Occasionally Right
Crowdsourcing product ideas is nothing new for potato-chip brand Lay’s. They’re currently sponsoring another round of their well-received “Do Us A Flavor” campaign. Visitors can create their own flavor...
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